GREENPEACE ENGAGEMENT IN KAMPUNG PADANG JAWA, KLANG

By: Anis Nabilah bt Mahamad Sukkeri (Group Leader), Mohd Zulkhairi b Mohd Zaki, Norainis Syazlin bt Ismail, Melfeond Joe Micheal, Syaza Nabilah bt Mohd Subri, Nur Farhana Nabiha bt Kornain and Siti Hanisah bt Md Zahari

1.0 INTRODUCTION 

According to European Commission (2016), community engagement can be loosely defined as the involvement of people in a community in projects to solve their own problems. It is considered to be a basic human right and a basic concept of democracy. Community involvement is of particular important in programmed emergency sanitation programmed where people may be unaccustomed to their surroundings and new sanitation facilities. 

According to Entalang (2006), the purpose of public engagement in a plan is to make decisions in the formulation of policies. Through community engagement, the decisions are made more easily by obtaining information about public priorities and allowing the public to participate in projects, policies or planning. In addition, public engagement need to improve the decisions making. This is likely to be the case where only residents are aware of and experience problems while planners can identify them through public involvement. The two objectives of public engagement are important to help the government gain more input from the public in the administration and facilitate a planning process.

Greenpeace is a Non - governmental organization with branches in over 55 countries, with a global coordinating body in Amsterdam, the Netherlands. Greenpeace stated its mission is to "ensure the Earth's ability to sustain life in all its diversity" and focuses its campaign on environmental concerns such as global warming, deforestation, agriculture, industrial whaling, genetic engineering, and anti-nuclear problems. To achieve the objectives Greenpeace uses direct action, lobbying and research.

Figure 1.0: Greenpeace Engagement Poster

2.0 AIM AND OBJECTIVE

2.1 AIM

The aim of the GREENPEACE Engagement is to promote and develop the movement for our environmental impact.   

2.2 OBJECTIVE

1. To identify the steps of Greenpeace Engagement in Kampung Padang Jawa, Klang
2. To analyze the activities that suitable for the Greenpeace Engagement in Kampung Padang Jawa, Klang
3. To identify the method and roles of Greenpeace Engagement in Kampung Padang Jawa, Klang
4. To identify the advantages and benefits Greenpeace Engagement in Kampung Padang Jawa, Klang

2.3   SCOPE

The scope that involve in this public engagement is to study the process of steps in Greenpeace Engagement in Kampung Padang Jawa, Klang.

3.0 BACKGROUND OF STUDY AREA

Kampung Padang Jawa is a traditional village located between 2 cities namely Klang City and Shah Alam City. The distance from Kampung Padang Jawa to Klang city is approximately 8 km and Shah Alam about 5 km. This village is very unique because it is under the 2 administration of districts, one under the administration of Klang District and the other under the administration of Petaling District. The boundary line between the two districts is located in the middle of the village. Kampung Padang Jawa is also unique as it has 3 access points to the village from Klang, Shah Alam and the Federal Highway. Kampung Padang Jawa is one of the oldest villages in Klang and Petaling District where it has been around since 1880.

(Source: Petaling Land and District Office, 2020)

Figure 3.0: Key Plan Of Kampung Padang Jawa

Figure 3.1: Location Plan Of  Kampung Padang Jawa

3.1 THE FACTOR OF CHOOSING KAMPUNG PADANG JAWA AS OUR STUDY AREA 

According to Scanlon (2016), there are 6 characteristics of urban villages community engagement based on New London Villages community in London, England. These six characteristics has a similarity of each other’s. There are a few factors in choosing Kampung Padang Jawa as our Study Area.

• Small and intimate

The scale of the buildings and spaces is suitable and comfortable

• The Location

Kampung Padang Jaya is very strategic location that near to the Klang City

•  Have a unique identity

Spatial identity

-The area has its own atmosphere and sense of place

 Traditions identity

-There are regular community events and festivals

•  Designed for social interaction

-There is green space, which is used in many ways

-Facilities are provided for community and everyday activities

•  Locally driven and locally responsive

-Residents are involved in managing the life of the village

•  A mixed community

-There is a mix of ages, backgrounds, incomes and housing tenures

-Residents know and trust each other

    

(Source: Scanlon, K., Sagor, E., Whitehead, C., & Mossa, A. (2016). New London Villages: Creating community. London: The London School of Economics and Political Science.

 

 

4.0 PUBLIC ENGAGEMENT

4.1 STAKEHOLDERS

Next, there are several stakeholders that will be involved in this community engagement. The stakeholder is consisting of a community groups in Klang, residents, local authorities, contractors, industry organizations, and environmental partners. Lastly, stakeholders can affect or be affected by the community’s actions, objectives, and policies. For our target participants in this GREENPEACE Engagement is community nearby, volunteers, and public participants.

4.3 METHOD OF GREENPEACE ENGAGEMENT

• Community Design Centre

Community design explains about providing local communities something help with knowledge, skills, and attitude. It based good technical, knowledge, analytical understanding of the systematic nature of the area to social justice. Community design is community development and design principles, practices, and method for community empowerment. 

• Creates A Center That Collaborated With Local Authorities (MPK), Private Sponsors And Etc

Once partnerships are established with organized local communities, the group as a whole creates a collaborative process to understand the assets, challenges, changes, and other information about the neighborhood. These partnerships between communities and outsiders require a high degree of trust, shared values, open communication, and clear roles. Decisions made based upon the knowledge gathered by the entire group are made jointly. And ideally, this kind of community-led partnership becomes the status quo, so that those who are most affected by the changes at hand are recognized as representative leaders and decision-makers by the institutions allocating resources and making change.

 

4.4 ROLES OF GREENPEACE TO COMMUNITY

4.4.1 COMMUNICATION  

• Monitoring and Responsiveness

Monitoring social networks and interacting with everyone. Engaging an online network to builds community help to participants in engagement of Kampung Jawa. Responsive acts as important supporter with respond all the question by local people or participants about issues, organization or anything related with the Greenpeace engagement.

•  Social Sharing and Advertising to Support Greenpeace 

Have a social community strategy platform with social networks which is community web such as promotion advertising in any social platform the website also employs sports, competition, and strong social networking strategies to encourage Facebook and Twitter networks' action and development.

• Engagement pathways integrated social, email and web to attract participants to have interest in Greenpeace 

Targeting individual activity or person with sending via email. In this platform social media help to collaborated with the local community in the segmentation strategy by pointing signing petition or having donations support Greenpeace content. Such ideas are used in an email prior to this technique of communication and standardization, and the same email was sent to everybody on the list. Typically these email addresses would include numerous requests, such as signing petitions, donating, sharing the message etc.

4.4.2 ATTITUDE

Campaign Greenpeace can encourage and persuade those in positions of power such as local authorities, Ketua Kampung person that responsible in taking care of Kampung Padang Jawa based help to take the bold steps needed to protect the environment. Make clear the demands and  clearly heard the voice of importance campaign by decision-makers to translate these demands into real action that protects the environment.

Keep the awareness to the community help to reduce pollution happen in Kampung Jawa such as participants the community to this engagement, have a discussion or opinion about how to have a improvement quality of environment in Kampung Padang Jawa.

4.5 GREENPEACE ENGAGEMENT ACTIVITIES

• ORGANISE FOR PARTICIPATION 

Ensure that the sponsor agency is committed and able to involved of the greenpeace engagement activites that provided.

 

• CELEBRATION IN THE COMMUNITY

For engagement activities, in the group may celebrate its incorporation day, or may have a community-    based event in conjunction with a big holiday like Family Day or Community Days. Collaborate with the neighborhood  organizations that plan these events as part of the day by incorporating of engagement activities.

• INTEGRATED PUBLIC PARTICIPATION IN THE DECISION PROCESS

According to Community Engagement Approach(2018), the open meeting is also one of the the community engagement community activities which is a space for the the community environement tht can enable create a large of group to be self-directed that can create an environment dialogue which is divided into smaller goups to both get the open input and help each other in the community 

           

• COMMUNITY ORGANISING 

Community organising is the important in the greenpeace engagement activities because the project that contribute  which is bring people together to solve a community issues. 

 

• ECONOMIC DEVELOPMENT 

Greenpeace activity engagement can doing a project which is project work sustainably to develop the regional economy. For examples, collabration with the company which is bringing the product that can attract the community at the area to contribute on the bussiness. 

(Source: Community Engagement Approach(2018)

5.0 ADVANTAGES OF THE GREENPEACE ENGAGEMENT

• The event is about Greenpeace engagement were to make community familiar with how to take care the environment.
• The activity of this program can reduce the pollution such as water pollution and air pollution.
• Also, develop behavior of community to be more sensitive on cleanliness which can make the place more comfortable and peaceful.
• Greenpeace engagement is to raise awareness to the public about the adverse effects of many human actions on the environment.
• From the campaign, can make the relationship of the community more closely with each other and also educate the community to take responsibility for environmental protection.

(Sources: Charlotte Slevers, The communication of Greenpeace,(2010)

6.0 CONCLUSION 

In conclusion, community engagement can solve the issues and problem of community by the right method and activities. Other than that, the good community engagement is determine by the involvement of both community and stakeholders. This is because stakeholders can affect or be affected by the community’s actions, objectives, and policies. Lastly, community engagement is a way of ensuring that community members have access to valued social settings and feel that they are able to contribute meaningfully in the activities. 

REFERENCES

Charlotte Slevers, The communication of Greenpeace,(2010)

Petaling Land and District Office, 2020)

Scanlon, K., Sagor, E., Whitehead, C., & Mossa, A. (2016). New London Villages: Creating community. London: The London School of Economics and Political Science. Retrieved from: https://sustainingcommunity.wordpress.com/2016/09/06/urban-village/ and http://www.lse.ac.uk/geographyAndEnvironment/research/london/docs/FINAL-Villages-report-28.06.2016.pdf

Staff, B. H. (2018). Community Engagement Approach Manual

PRESENTATION VIDEO: https://www.youtube.com/watch?v=yRWNHGA7TH0